What could change [skateboarding's anti-helmet] culture? ESPN, for one, given that their X Games broadcasts make them the de facto biggest supporter of competitive skating. Simply requiring riders to be helmeted would not just prevent scary moments like Hatchell's but also finally do more than pay lip service to safety in the shadow of the Caleb Moore tragedy. And it's not like every skater opposes helmets; sometimes, the moment itself provides a platform for promoting helmet use. --Timothy Burke of Deadspin.comWhen it comes to changing the safety culture, Public Health can make decisions for people. Public Health can help people make the right decisions. And private businesses can work with Public Health to make that happen.
We have seat belts and air bags, for example, because after a long fight, the automobile manufacturers agreed to install them in every vehicle. The same principle could go for helmets. ESPN's X Games could prevent injuries and save lives by mandating helmet use. It could be the leader in the movement. It has the clout. So far, ESPN has chosen not to exercise its great power. ESPN would not make a good Spider Man.